Carolina Munévar Pérez

I studied Political Science and International Relations in Colombia and I have international work experience in political marketing and communication campaigns in Latin America. In 2008, I moved to the UK to improve my English and continue my education. Currently I am studying an MA in Public Relations at University of Greenwich.

Here are some of the blogs I like
http://sinefectossecundarios.blogspot.co/
http://sergereuter.wordpress.com/
http://jdmartinezq.blogspot.com/
http://carinahandelmann.wordpress.com/
http://francoisevoyage.tumblr.com/#grannysmith
http://awesomesho.blogspot.com/
http://creativityinadvertising.tumblr.com/
http://virgilgoespr.blogspot.com/
Posts I Like
Who I Follow
#UKelection2010, mainstream media and the role of the Internet: how social and digital media affected the business of politics and journalism
 
A really interesting paper from Nic Newman – a journalist who counts ‘shaping the BBC’s internet services for over more than a decade’ among his achievements.  The study, which was completed in just six weeks in the spring of 2010, investigated the UK election of that year, billed as ‘the internet election’.  Newman investigates the UK response to principally the breakthrough US campaign that saw Barack Obama elected in 2008.   The report covers six key areas:
 
1. Social media and political engagement
2. Social software as a tool to organise activists
3. Twitter as the core tool of communication amongst political and media elites
4. Newspapers and broadcasters and their use of social media as source material, and for curating
5. The importance of online news sources at the expense of printed newspapers and broadcast news
6. Social media and Internet activity and transparency during the election

cm+op
Image by social samosa

#UKelection2010, mainstream media and the role of the Internet: how social and digital media affected the business of politics and journalism

 

A really interesting paper from Nic Newman – a journalist who counts ‘shaping the BBC’s internet services for over more than a decade’ among his achievements.  The study, which was completed in just six weeks in the spring of 2010, investigated the UK election of that year, billed as ‘the internet election’.  Newman investigates the UK response to principally the breakthrough US campaign that saw Barack Obama elected in 2008.   The report covers six key areas:

 

1. Social media and political engagement

2. Social software as a tool to organise activists

3. Twitter as the core tool of communication amongst political and media elites

4. Newspapers and broadcasters and their use of social media as source material, and for curating

5. The importance of online news sources at the expense of printed newspapers and broadcast news

6. Social media and Internet activity and transparency during the election


cm+op

Image by social samosa

Mr. Davenport, the title of your article is a lazy generalisation about Colombians and crime. Why does your article title not also refer to the Mexicans who also appear in the article body?

As a journalist you have a position of great responsibility, as such it is the duty of a member of your profession to give an accurate and balanced title to each and every article, rather than using lazy stereotypes to sensationalise in an effort to exaggerate a story for cheap headlines.

Your playing on (misconceived and dated) stereotypes causes offence and stains the name of the many hard-working and honest Colombians who are living, working and studying in the UK. @_jdavenport I believe you owe the Colombian community in the UK a public apology. #lazyjournalism

OP&CM

Concerning Times for Political PR in the UK

The big story in political PR this week has undoubtedly been the alleged claims of being able to influence government policy by Bell Pottinger PR group

A piece of investigative journalism by the Independent newspaper published secretly recorded Tim Collins, managing director of Bell Pottinger Public Affairs, claiming to have access to the prime minister and the Chancellor, George Osborne.  He also reportedly claimed that Bell Pottinger had recently persuaded the prime minister to raise the matter of copyright infringement with Chinese premier Wen Jiabao on behalf of engineering firm Dyson.

While the government categorically deny the claims – the prime minister’s official spokesman said they “totally misrepresent the relationship with Downing Street” – they have raised awkward questions for the government.  The issue has already led to calls from MPs for tighter regulation of lobbyists.

The original Independent investigation also uncovered claims that Bell Pottinger may have given advice to Rebecca Brookes, one of the central figures in the News of the World phone hacking scandal as well as further allegations of manipulation of Wikipedia entries on behalf of its clients.  The news came yesterday that Bell Pottinger’s Wikipedia contribution will be investigated by the online encyclopaedia amid allegations of content manipulation on behalf of its clients. Rory Cellan-Jones writes further on this aspect of the story in his excellent blog.

In the latest turn, Bell Pottinger boss Lord Bell has backed David Cameron and any involvement he may have had in the affair, defending his right to ask the PM to complain to China about copyright infringement on behalf of James Dyson.

The irony is, in this case, PR support from Bell Pottinger might just be the last thing the PM wants.

Carolina

Antanas Mockus, the son of Lithuanian immigrants in Colombia, is a mathematician, philosopher, he was director of the National University one of the more prestigious universities in Latin America and later on, he became mayor of Bogotá transforming the city with cultural change. He was a presidential candidate for the elections in 2010 in Colombia. Mockus ran a low budget but innovative campaign driven by his volunteer supporter.

Low Budget Campaigns
Campaigns both marketing and political have been always seen as a very expensive way to communicate.   In a world in economical crisis and also developing countries with high levels of corruption these campaigns are more squeezed than ever. However, many politicians have demonstrated how to run a creative campaign with a low budget;  Barack Obama’s for example, implemented the use of new media to beat Hilary Clinton in 2009. Another excellent example from Colombia: Antanas Mockus made amazing and innovative use of “new media” during the 2010 presidential elections in Colombia.
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Low Budget Campaigns

Campaigns both marketing and political have been always seen as a very expensive way to communicate.   In a world in economical crisis and also developing countries with high levels of corruption these campaigns are more squeezed than ever. However, many politicians have demonstrated how to run a creative campaign with a low budget;  Barack Obama’s for example, implemented the use of new media to beat Hilary Clinton in 2009. Another excellent example from Colombia: Antanas Mockus made amazing and innovative use of “new media” during the 2010 presidential elections in Colombia.

cm

The use of the Internet in Latin America has exploded in recent years – there are 112m internet users in Latin America now and the number continues to grow. The number of the Internet users in Colombia has also increased dramatically, 24% to 12m between 2010 – 2011 according to statistics from comScore. Also, the Internet now is increasingly being embraced by companies, political parties and politicians as a channel of communications with their publics. In the past, many communications agencies couldn’t see the potential of the Internet as a relevant channel of communications.

Carolina

When the elections are coming, people are bombarded with an enormous torrent of political campaigns, meaning voters arguably receive more information than ever but in turn this gives the politician an even harder challenge… how to get across the key message of their campaign to their target audience at the correct level and in the most appropiate manner. Social media is a phenomenon around the world ; companies want to engage to their publics through this media, now parties and politicians want to do the same. However, it is one of those moments where you can check the impact of new channels of communications such social media. In the past 10 years presidencial campaigns in Colombia have had strategies using social media but the most innovative and successful example of this in Colombia was Antanas Mockus in the 2010 presidential campaigns.

Carolina

After a lot of research about blogs, I finally have created my account and here is my first post! 

I decided to use Tumblr because it gets constistant excellent feedback such as -> http://www.alexa.com/siteinfo/tumblr.com

Carolina