As a journalist you have a position of great responsibility, as such it is the duty of a member of your profession to give an accurate and balanced title to each and every article, rather than using lazy stereotypes to sensationalise in an effort to exaggerate a story for cheap headlines.
Your playing on (misconceived and dated) stereotypes causes offence and stains the name of the many hard-working and honest Colombians who are living, working and studying in the UK. @_jdavenport I believe you owe the Colombian community in the UK a public apology. #lazyjournalism
Antanas Mockus, the son of Lithuanian immigrants in Colombia, is a mathematician, philosopher, he was director of the National University one of the more prestigious universities in Latin America and later on, he became mayor of Bogotá transforming the city with cultural change. He was a presidential candidate for the elections in 2010 in Colombia. Mockus ran a low budget but innovative campaign driven by his volunteer supporter.
The use of the Internet in Latin America has exploded in recent years – there are 112m internet users in Latin America now and the number continues to grow. The number of the Internet users in Colombia has also increased dramatically, 24% to 12m between 2010 – 2011 according to statistics from comScore. Also, the Internet now is increasingly being embraced by companies, political parties and politicians as a channel of communications with their publics. In the past, many communications agencies couldn’t see the potential of the Internet as a relevant channel of communications.
When the elections are coming, people are bombarded with an enormous torrent of political campaigns, meaning voters arguably receive more information than ever but in turn this gives the politician an even harder challenge… how to get across the key message of their campaign to their target audience at the correct level and in the most appropiate manner. Social media is a phenomenon around the world ; companies want to engage to their publics through this media, now parties and politicians want to do the same. However, it is one of those moments where you can check the impact of new channels of communications such social media. In the past 10 years presidencial campaigns in Colombia have had strategies using social media but the most innovative and successful example of this in Colombia was Antanas Mockus in the 2010 presidential campaigns.